CONCEPT OF COMMUNICATION. Before publishing your articles on this site, please read the following pages: 1. Plants communicate their need to be taken care of and watered immediately through visible changes in the colour of the leaves, and the falling of leaves and flowers. Another example would be written communication: the writer, the written piece, and the reader. Defining Strategic Communication. Communication (Meaning, Concept and Process) Communication is a dynamic process that takes place around us all the time. In social situation the word communication is used to denote the act of imparting, conveying or exchanging ideas through speech, writing or signs. Integrated marketing communications assures that all types of marketing communications are carefully linked together, according to the Multimedia Marketing website. the recipient or the receiver. Occupation, Business & Technology Education, Concept, Importance and Step of Decision Making, Concept, Role & Factors affecting Supervision, Concept, Process & Importance of Motivation, Positive & Negative Motivation & Maslow's Need Hierarchy Theory, Management as science, art and profession and Level of Management, Importance, Function and Differences of Management and Administration, Needs, Benefits and Limitation for Planning, Concept of Planning, Types of Planning and Planning Process, Scientific Management and Taylor's Scientific Management, Fayol's Administrative Management Theory: Concept and Principles, Max Webers Bureaucracy theory Concept and Principles, Departmentation, Authority, Responsibility and Accountability, Organizing Process, Structure and Its Importance as Management, Principle and Barriers of Delegation of Authority, Concept, needs and factor affecting decentralization, Concept, Process and Importance of Communication, Types and Barriers to Effective Communication, Importance and Principle of Co-ordination, Process and Essentials of Effective Control, Function of Managerial Leader and Leadership Style, Risk management, Insurance and importance of insurance, Essential Elements and Principles of Insurance, Meaning and Types of policies in insurance, Meaning, Policies and Procedures of Effecting Fire Insurance, Meaning, Nature, Subject Matters and Principles of Marine Insurance, Concept and importance of Knowledge Management. The importance of communication are listed below:1. Concepts and theories investigate and attempt to explain the subtle complexity of interpersonal communication. Public relationsPublic relation is helpful to promote business relation. Effective communication is essential for the success of the organization. common interests and common objectives are not necessary for society. Communication must be neither impracticable to act upon; nor irrational, making no contribution to common objectives. It clarifies the manner how they are performing the task, and how to improve their performance if it is not up to the mark.2. Community smaller than society. Communication is the linking process that enables the out basic managerial functions. One example is the increase in emails and other messages people receive every day, many of which are sent from different time zones, often when the recipient is not even awake to read them in a timely manner. Decoding means translation of symbols encoded by the sender into ideas for understanding. There are many different ways to communicate, each of which play an important role in sharing information. It is a two-way process. Hence the need for informal communication. (vii) Communication process requires, at least, two parties’ sender of message and the recipient of it. Electronic. Read this article to learn about the concept, features, process, principles and types of communication. Sign up and receive the latest tips via email. Communication is the process by which one person or group conveys the message. This is possible through communication. (viii) Communication is a circular process. Without communication, there is no way to express thoughts, ideas and feelings. (v) Communication usually is and ought to be a two-way process. Communication must be made in such a manner, that in invites the attention of the recipient to it. All communication (verbal and nonverbal) has at least three components. (iv) Communication is a complete and rational process; only when the recipient of the message has understanding of the subject matter of communication. No organization can accomplish the goal without effective communication. ; while a written communication might be routed through a letter or a notice displayed on the notice board etc. The process of communication in an organization are as follows:1. Basis of planningPlanning is thinking before doing the particular job. Downward communication moves downwards in an organisation, from the top management to middle and lower level managements travelling via various links in the scalar chain. Communication refers to the transformation of information. M essage - a single uninterrupted utterance. “No communication; no functioning of the organisation.” thus goes an old managerial adage (proverb). ", In the words of Koontz and Weihrich," Communication is the transfer of information from a sender to a receiver with the information being understood by the receiver. It involves flow of information from sender to the receiver. Types of Communication – Formal and Informal. Promotes motivationMotivation is the influence that causes someone to do something. Communication must be a two-way process. (ii) Grievances, problems or difficulties of subordinates forwarded to superiors, at appropriate levels. An advance communication carries with it the danger of ‘forgetting’, on the part of the recipient; while a delayed communication loses its purpose and charm, and becomes meaningless, when the right time for action on it has expired. Hence, communication helps to achieve maximum productivity at minimum cost.7. Communication is the way of sending information. TOS 7. Communication is the process of exchanging information between two or more persons or groups for mutual understanding and confidence. Communication is an attempt to bridge the gap between two individuals through producing and receiving messages which have meaning for both. However, brevity of the message must not be sought at the cost of clarity or completeness of the message. Communication provides essential information of internal and external sources which is important for planning. The receiver is the person who receives the message by listening, reading or viewing. For example, sending a message in a foreign language that is not understood by the receiver will result in decoding failure. The sender gives messages and receiver receive the message given by the sender. The concept of communicative competence (a term coined by linguist Dell Hymes in 1972) grew out of resistance to the concept of linguistic competence introduced by Noam Chomsky. Content Guidelines 2. Communication theory was proposed by S. F. Scudder in the year 1980. This essay examines multitudinous definitions of ‘communication’ in the light of the meaning of ‘concept’ as reflected in the literature of the philosophy of science. It is the basis of organisational functioning. Communication refers to the transformation of information and understanding to its meaning. This type of formal communication takes place among managers, placed at the same rank, in the organisation. Encoding means giving a form and meaning to the message through expressing it into – words, symbol, gestures, graph, drawings etc. The scientific study of language is called linguistics.Questions concerning the philosophy of language, such as whether words can represent experience, have been debated at least since Gorgias and Plato in ancient Greece. According to his research , communication is more than 90% about how you say something (with gestics, mimics and voice) and not actually about what you say. Communication skills are vital to a healthy, efficient workplace. A language is a structured system of communication.Language, in a broader sense, is the method of communication that involves the use of – particularly human – languages. Such a use of informal groups would also help develop good human relations by upgrading the status of informal groups and their leaders. It helps convey directions and provide synchronization. The effectiveness of encoding depends on different factors such as skills, attitudes, knowledge of both receiver and the sender. It is a key function of management. Communication facilitates to prepare targets, standards, and instruction for future plan. The content of the communication can be facts, ideas, concepts, opinions, attitudes and emotions. Typically the roles reverse regularly. It act as a bridge between them and creates a team spirit in the organization. Communication is an important part of management. Increasing communication from a local to a global scale has many ramifications beyond cultural pitfalls and language barriers. Decoding means the interpretation of the message by the recipient – with a view to getting the meaning of the message, as per the intentions of the sender. No organization can accomplish the goal without effective communication. A practical application of this principle requires that the message must be clearly expressed whether made orally or in writing. Communication is necessary for the efficient and smooth operation of the organization. Sender. For example, an oral communication might be made through a peon or over the telephone etc. Finally, the message decodes and interpretation of the message by the recipient. This can be called communication. Informal communication, also called grapevine communication, takes place through informal groups, existing inside or outside the formal organizational structure. Communication is the process by which one person or group conveys the message. Alter individual's attitudeCommunication also plays a crucial role in altering individual’s attitudes. superiors). In the communication process, the sender is responsible for encoding the message and sending it through a channel to a receiver, who then decodes the message into a perceived meaning. Sideward communication, might take place through the ‘gang-plank’, as suggested by Fayol; or through the scalar chain, in a hierarchical manner. The examination produced 15 main themes from the definitions. It might spread from any person to any person, in any manner and in any direction, like the structuring of a grapevine. The Journal of Communication, 20, 201–210. Further, the message must be complete – leaving no scope for any doubts likely to confuse the recipient and compel him towards a misinterpretation of the message. Verbal or nonverbal As the social needs insist that we share our thoughts with others. Definition: The Communication is a two-way process wherein the message in the form of ideas, thoughts, feelings, opinions is transmitted between two or more persons with the intent of creating a shared understanding. All managers would have to make necessary communications to their subordinates, and get a feedback to their communications from the latter. It involves a systematic and continuous process of telling, listening and understanding.” Louis A. Allen. - - 2016. 1970-06-01 00:00:00 This essay examines multitudinous definitions of ‘communication’ in the light of the meaning of ‘concept’ as reflected in the literature of the philosophy of science. For example, a communication between two assistant production managers is an instance of horizontal communication. The process of communication consists of the following steps or stages: This is the background step to the process of communication; which, by forming the subject matter of communication necessitates the start of a communication process. (iv) Clarifications sought by subordinates from superiors as to the orders and instructions issued by the latter (i.e. The person who conveys the message to another person is known as the sender. In fact we spend 70% of our time receiving and sending messages. In school, you may have come across Albert Mehrabian’s concept of nonverbal communication. Technically, a communication is complete, only when it comes to the knowledge of the intended person i.e. The sender thinks what message should be sent which is taken as the content of the communication and a basis of the message. Communication is the process of sending and receiving messages through verbal or nonverbal means, including speech, or oral communication; writing and graphical representations (such as infographics, maps, and charts); and signs , signals, and behavior. The psychology of communication Contemporary psychologists have, since World War II, shown considerable interest in the ways in which communications occur. The receiver must be able to decode the message. It can be considered as the backbone of business management. Meaning & Definitions of Mass Communication The term communication comes from the Latin word-communis, which means common. For this reason, we are going to focus on defining the term “human communication.” (iii) Communication is a continuous process, throughout the organisational life. In the process of transmitting messages, the clarity of the message may be interfered or distorted by what is often referred to as barriers. Both of the people must be similar according to all the factors mentioned above. The actual process of communication is initiated at the hands of the sender; who takes steps to send the message to the recipient. Communication involves transmission of verbal and non-verbal messages. This type of communication has the following variations: (3) Sideward (or horizontal) communication. Communication Terms and Concepts . Communication is the method of exchanging views, ideas, opinions from one person or one group to another. ". It is the chain of understandings that binds an enterprise from top to bottom and from side to side. it must be made at the high time, when needed to be communicated to the recipient. Concept of Communication: Communication might be defined as follows: Communication might be defined as the transfer of – facts, information, ideas, suggestions, orders, requests, grievances etc. Definition: "Communication is the process of sharing meaning through continuous flow of symbolic messages." Start studying M.38: Testbank for The Concept of Communication (TB Exam 2). This emphasizes on the feedback aspect of communication i.e. Entering a conversation without an understanding of the other party's perspective considerably reduces the chances of success. Channel refers the transmission of the message which confirms the method selected n the preceding step. Disclaimer 9. Strategic communication is a term used to denote the higher-level concerns behind communicative efforts by organizations to advance organizational mission. Due to this, the organization can run smoothly and effectively.8. Most scholars now consider linguistic competence to be a part of communicative competence. 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